Color for Design | Color palette generator

Color Palette Generator Find colors you actually like

We analyzed 220k AI images to understand which color combinations feel natural.

Upload an image or type a HEX code, and we’ll suggest 10 matching tones you can fit to your style.

Equal Weight Extraction fitting HEX #2233AA and transforming a pink palette into a blue-toned palette

Benefits

Image-based palette

No more guessing. We look at your image (or HEX) and extract 10 real-world colors that work together.

HEX-based fitting

Drop in a HEX code and every color in the palette is refit to match the same mood and tone.

Instant handoff

Copy HEX/RGB/LAB values or export PNG swatches for quick use in Figma, Keynote, and Slides.

Brand templates

Tag each color as base, accent, or support to generate a ready-to-share brand palette.

How it works

1.
Upload an image or paste a HEX value—no Photoshop required.
2.
We pull out the 10 most natural colors so dominant pixels don’t take over.
3.
Click once to make the whole palette follow your key color, then download the swatches.

FAQ

Is it really free?
Yes. Palette extraction, fitting, and downloads are completely free—no Creative Cloud required.
Can I use it without images?
Absolutely. Provide a HEX color to get curated palettes. Images simply enhance accuracy.
Which files are supported?
JPG, PNG, WEBP, and even public image URLs work right inside your browser.
What does the download include?
You receive HEX/RGB/LAB lists plus PNG swatches for quick sharing.
Can I build a brand guide?
Yes, tag each color with a role and export the set for pitch decks or brand books.

Use cases

Ready to see your palette?

Input a HEX or upload an image to receive a fitted palette in seconds.